Job Order: 5514
Staff Representative: Tim Jadwin
Position: Strategic Planner
Location: New Jersey
Company Summary:
A healthcare communications company.
Description:
This person will fill a role similar to our Medical Directors, this is the content person that will assist all of the creatives and acct execs with the big thinking in managed markets. On the brand level, there will still be copy, art, acct exec working together but we feel that at the senior level in this group, the content person is an important addition.
Internal Educator/Resource and Client Responsibilities
- Answer medical and scientific agency questions
- Research literature and other relevant sources to answer agency questions
- Provide presentations to the agency to expand knowledge on disease states and products
- Review clinical literature for new information for agency products and share with appropriate teams
- Review press releases for new information for agency products and share with appropriate teams
- Attend scientific and clinical meetings to obtain competitive intelligence
- Analyze clinical trial data for agency personnel
- Provide regular (quarterly, or each POA) updates to our client’s staff regarding the latest developments in
- therapeutic categories where our client does business
- Keep on top of industry trends and ensure appropriate team members are informed as well
- Function as a medical strategist in agency brainstorming activities
- Assess new market opportunities for current and pipeline products
- Participate as medical/scientific representative in strategy sessions
- Create, assist in development, or review market research documents (product description, physician screener, interview guide)
- Maintain a working knowledge of strategic direction across multiple products within the agency
- Provide medical/scientific assessment for new business pitches when requested
- Present medical/scientific section at new business pitches when requested
- Act as a scientific sounding board for product positioning and strategies
- Identify national and global opinion leaders
- Interview national and global opinion leaders
- Act as a liaison between the agency and key consultants/opinion leaders
