Job Order: 4633
Staff Representative: Tim Jadwin
Position: Senior Account Executive
Location: New York
Company Summary:
Our client specializes in relationship building programs that create and expand marketing opportunities through trust, integrity, and rigorous pursuit of a more complete understanding of the applied science that’s expanding our medical frontiers.
Description:
The Senior Account Executive is responsible for daily contact between the agency and one or more client accounts. The Senior Account Executive interfaces with various agency departments to move projects through on behalf of the client. This includes meeting with the creative director concerning creative issues and input, the media director concerning media issues, the public relations director concerning publicity and newsmaking, the director of interactive marketing concerning interactive projects and online media, and the production manager concerning scheduling and timing.
Senior Account Executives have major input in developing strategic marketing plans for their clients. After plans are developed and presented to clients, the Senior Account Executive is responsible for carrying out the plan on a daily basis.
Senior Account Executives are also responsible for gaining new business from existing clients. Senior Account Executives are not salespeople. They are service personnel. Senior Account Executives should not be asked to cold canvas for new business. This takes valuable time from servicing their present accounts.
Duties:
- Meets regularly with production manager/creative director/traffic manager/media/public relations/interactive staff to coordinate agency efforts on behalf of assigned clients/accounts.
- Receives client briefings. Fills out Client Contact Reports for all client meetings and distributes to appropriate agency personnel. Quickly and accurately relays Client Change Orders to all appropriate agency personnel.
- Effectively presents, sells and defends all agency work/proposals to clients; supports other client service team members in these functions.
- Keeps apprised of clients’ brands/products/services/marketing developments.
- Assists in preparing client invoices, proposals, marketing/media/public relations planning.
- Regularly checks for and responds promptly to all client communications, including calls, faxes and emails.
- Coordinates with interactive Senior Account Executive to ensure traditional/interactive synthesis of marketing efforts.
- Checks and approves creative/production materials, copy, layouts, and production art, and coordinates client approval of same.
- Ensures prompt collection of accounts receivable.
- Coordinates project timing and budgets with all relevant agency personnel.
- Actively seeks additional projects/new business from client contacts.
- Keeps apprised of progress of clients’ projects through production and traffic managers or other relevant personnel.
