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Job Order:

4887

Staff Representative:

Tim Jadwin

Position:

Senior Copywriter

Location:

New York

Company Summary:

Full-service advertising and communications company devoted to the marketing/promotion of pharmaceutical, medical, and healthcare products and services.

Description:

Position Summary
The Senior Copywriter provides in-depth knowledge and comprehensive writing skills to the creative team. A senior copywriter has expertise in writing across all promotional tactics and is able to tackle day-to-day copy needs with minimal supervision. He/she should be able to carry an account if need be and have strong creative ideas. In addition, the Senior Copywriter should develop positive relationships with team members and clients.

Responsibilities

• Spends the majority of time ensuring tactics are executed in an accurate, creative, and timely manner.
• Maintains consistency of message/strategy involving the following tasks:
  • Writes headlines, subheads, and body copy
  • Ensures that work associated with his/her brand(s) is consistent with the Creative Work Plan and/or campaign
  • Works with an art director to ensure this work is visually impactful and effective
  • References and fact-checks copy
• Continues to refine presentation skills
• Attends client meetings/presentations where work is discussed
• Works with client to explore/incorporate suggestions and directives, resolving questions, concerns, and overcoming objections
• Attends medical/legal/regulatory committee reviews, and is able to defend and support copy choices when challenged
• Supports other accounts where needed and when time allows
• Contributes to the conceptual process - alone or as part of a group - by generating ideas for existing clients and new business pitches
• Works with all agency departments to ensure all jobs are strategically sound and completed on schedule
• Participates in market research, as needed
• Reviews advertising trends, consumer surveys, and other data regarding marketing of specific and related goods and services in order to formulate a presentation approach
• Works with Art Director and account team to review creative strategies, develop concepts, and provide creative lead on proposed projects
• Suggests ways for the Art Director to graphically present the data

Performance Standards

• MUST be able to write copy that:
  • Is concise, clear, and creative and supportable
  • Displays good sentence structure
  • Reveals a good sense of composition and a logical flow of ideas
  • Is grammatically correct
  • Has no spelling errors
• Takes ownership of his/her account
• Understands all the elements that comprise a good creative concept
• Has a full understanding of the assigned account and treatment category
• Copy reviewed by his/her supervisor should be left largely unmodified
• Contributes conceptually to the agency, in addition to writing both light and technical pieces.
• Is a resource to others on their account
• Exhibits willingness and an open-minded attitude toward copy critique/improvement by senior writers/creative directors, and effectively incorporates suggestions/improvements to copy
• Shows a creative and relevant use of language to communicate brand’s objectives
• Good command of referencing and footnoting
• Forges relationships and works well with agency members (senior Copy, Art Director, Account, Traffic, Editorial) as well as the client
• Demonstrates knowledge of agency, copy, and editorial processes
• Produces accurate and timely work with virtually no supervision
• Displays understanding of brand and industry
• Demonstrates creative thinking/problem solving to meet clients’ marketing needs

Requirements

• Bachelor’s degree preferred
• Experience in pharmaceutical advertising (2-5 years) required
• Science and/or medical background ideal
• Professional writing experience required

Computer programs

• Microsoft Word
• Excel
• PowerPoint
• Internet Explorer

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