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Job Order:

5564

Staff Representative:

Tim Jadwin

Position:

Director Of Reinvention

Location:

New York

Company Summary:

A healthcare advertising company.

Description:

Job Summary
The primary function of the Reinvention Project Director is to direct, manage and develop the vision for the Reinvention initiative across all agencies. The Reinvention Project Director is a "big thinker" who is ultimately responsible for managing the entire Reinvention initiative, communicating the shared vision, building new capabilities across agencies and measuring the operational efficiencies gained.

Job Responsibilities

• Overall responsibility for 3 major areas of Reinvention Project:
  • Pilot Program
  • Building capabilities within the Pilot Program
  • Roll-out
• Change Management:
  • Responsible for defining the change strategy
  • Develops the vision, leads on-going messaging, creates organizational buy-in, builds momentum & urgency, resistance manages and embeds behavioral changes
  • Present to Steering Committee on a regular basis
• Pilot Program:
  • Will manage Pilot Leader(s) as assigned by Steering Committee
  • Responsible for testing and refining the AXIA recommendations which include but are not limited to:
    • Team roles and responsibilities
    • Process steps and requirements
    • Decision rules and meeting agendas
    • Metrics and brand dashboard
  • Quantifies performance improvements by:
    • Establishing base-line performance
    • Measuring improvements in efficiency, productivity and quality
  • Identifies lessons learned from individual pilots and between pilots.
  • Develops detailed documentations for procedures, training materials, team models and tools.
• Build New Capabilities as it relates to Pilot Program through collaboration:
  • Partner with various department heads to successfully integrate new capabilities
  • Work to design initial solution set specific to Digital Service Offering, including the challenges of:
    • The integration of digital and creative
    • Development of digital Go-to-market strategy
    • Identification and recommendation of Customer need solutions
    • Pricing
    • Design of to-be-developed Analytics and Metrics capability across all channels
  • Tools & Technology:
    • Selects various technologies such as determining best software, customization, training and support
    • Identifies various tools such as brand team war rooms, client on-site offices, etc.
    • Builds collaborative platforms across all Agencies
  • People: Responsible for identifying needs and managing solutions in the following areas raised by the Reinvention project:
    • Training
    • Recruiting
    • Job Descriptions
    • Career Path
    • Performance Measurement
    • Incentives
    • Reporting Structures
  • Responsible for implementation of Knowledge Management approach recommended by AXIA, as may be modified based on Pilot learning’s and financial requirements: Knowledge Management systems will encompass
    • Centers of Excellence
    • Methodology & process
    • Tools & Infrastructure
    • Brand Approval / DNA
  • Develop differentiating point of view on Agency process for new business pitches
• Roll-out
  • Responsible for refinement from Pilots
  • Final documentation & procedures
  • Standardizes training & coaching plans
  • Customizes roll-out to each individual Agency
  • Continually manages and monitors Reinvention process
• Critical Job Competencies (Indication of level within job family)
  • Financial Impact and Accountability - "Responsible for overall budgeting as it relates to Reinvention Project.
  • Strategy & Innovation (high, med, low) - High - Evolves and promotes overall direction.
  • Decision Making Impact - Creates a direction for the organization and devises the plans for short-term and long-term vitality, growth and success.
  • Leadership Skills
  • Ability to effect change in an advisory/consultative role
    • Strong written and verbal communications skills
    • Strong interpersonal skills
    • Strong collaborative skills
    • Maturity and judgment to represent the Agency.

Job Requirements

• Bachelor’s Degree
• 10-15 years of marketing experience: normally at least 8 years in advertising agency
• 5+ years of managerial experience required
• Account person with a strong understanding of creative and a thorough understanding of Agency operations (HCP, & DTC)
• Strong business, human resources and operations acumen
• Digital experience

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