All fees are paid by our clients. Our services are free to applicants.
Job Order:
5564
Staff Representative:
Tim Jadwin
Position:
Director Of Reinvention
Location:
New York
Company Summary:
A healthcare advertising company.
Description:
Job Summary
The primary function of the Reinvention Project Director is to direct, manage and develop the vision for the Reinvention initiative across all agencies. The Reinvention Project Director is a "big thinker" who is ultimately responsible for managing the entire Reinvention initiative, communicating the shared vision, building new capabilities across agencies and measuring the operational efficiencies gained.
Job Responsibilities
- Overall responsibility for 3 major areas of Reinvention Project:
- Pilot Program
- Building capabilities within the Pilot Program
- Roll-out
- Change Management:
- Responsible for defining the change strategy
- Develops the vision, leads on-going messaging, creates organizational buy-in, builds momentum & urgency, resistance manages and embeds behavioral changes
- Present to Steering Committee on a regular basis
- Pilot Program:
- Will manage Pilot Leader(s) as assigned by Steering Committee
- Responsible for testing and refining the AXIA recommendations which include but are not limited to:
- Team roles and responsibilities
- Process steps and requirements
- Decision rules and meeting agendas
- Metrics and brand dashboard
- Quantifies performance improvements by:
- Establishing base-line performance
- Measuring improvements in efficiency, productivity and quality
- Identifies lessons learned from individual pilots and between pilots.
- Develops detailed documentations for procedures, training materials, team models and tools.
- Build New Capabilities as it relates to Pilot Program through collaboration:
- Partner with various department heads to successfully integrate new capabilities
- Work to design initial solution set specific to Digital Service Offering, including the challenges of:
- The integration of digital and creative
- Development of digital Go-to-market strategy
- Identification and recommendation of Customer need solutions
- Pricing
- Design of to-be-developed Analytics and Metrics capability across all channels
- Tools & Technology:
- Selects various technologies such as determining best software, customization, training and support
- Identifies various tools such as brand team war rooms, client on-site offices, etc.
- Builds collaborative platforms across all Agencies
- People: Responsible for identifying needs and managing solutions in the following areas raised by the Reinvention project:
- Training
- Recruiting
- Job Descriptions
- Career Path
- Performance Measurement
- Incentives
- Reporting Structures
- Responsible for implementation of Knowledge Management approach recommended by AXIA, as may be modified based on Pilot learning’s and financial requirements: Knowledge Management systems will encompass
- Centers of Excellence
- Methodology & process
- Tools & Infrastructure
- Brand Approval / DNA
- Develop differentiating point of view on Agency process for new business pitches
- Roll-out
- Responsible for refinement from Pilots
- Final documentation & procedures
- Standardizes training & coaching plans
- Customizes roll-out to each individual Agency
- Continually manages and monitors Reinvention process
- Critical Job Competencies (Indication of level within job family)
- Financial Impact and Accountability - "Responsible for overall budgeting as it relates to Reinvention Project.
- Strategy & Innovation (high, med, low) - High - Evolves and promotes overall direction.
- Decision Making Impact - Creates a direction for the organization and devises the plans for short-term and long-term vitality, growth and success.
- Leadership Skills
- Ability to effect change in an advisory/consultative role
- Strong written and verbal communications skills
- Strong interpersonal skills
- Strong collaborative skills
- Maturity and judgment to represent the Agency.
Job Requirements
- Bachelor’s Degree
- 10-15 years of marketing experience: normally at least 8 years in advertising agency
- 5+ years of managerial experience required
- Account person with a strong understanding of creative and a thorough understanding of Agency operations (HCP, & DTC)
- Strong business, human resources and operations acumen
- Digital experience
This position has been filled and is posted for archival information only. Feel free to submit a resume with the button below for any future openings.
If you would like to see similar positions, please visit this link.