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Job Order:

5686

Staff Representative:

Tim Jadwin

Position:

Group Copy Supervisor

Location:

New York

Company Summary:

Full-service advertising and communications company devoted to the marketing/promotion of pharmaceutical, medical, and healthcare products and services.

Description:

Position Summary
The Group Copy Supervisor (GCS) is responsible for managing all aspects of copy and related data for his/her accounts. In addition, the GCS should have excellent relationships with clients - to the degree that clients rely on the GCS as much as on the account team. The GCS should be a creative leader at the agency, capable of producing imaginative, unusual, top-quality creative ideas across all assignments, on short notice if needed. The GCS should be able to supervisor and mentor junior writers while managing a heavy workload.

Responsibilities

• Produces correct and timely work, including a wide range of materials for professional and, if appropriate, consumer audiences
• Contributes to the conceptual process - alone or as part of a group - by generating ideas for existing clients
• Develops strong client relationships through participation in market research, presenting creative concept development, and strategic direction
• Obtains additional background and current development information through research, if necessary (Internet, medical publications)
• Reviews advertising trends, consumer surveys, and other data regarding marketing of specific and related goods and services to formulate presentation approach
• Works with Art Director to review creative strategies and to develop dynamic and ownable concepts
• Reviews copy with supervisor and Account Executive to ensure adherence to strategic focus and tone
• Supervises and trains writers, as needed
• Mentors developing writers on specific assignments, even if the writers are not direct reports
• Fields questions and defends positions effectively, both internally and externally
• Communicates agency point of view to client
• Reads raw and/or published data and is able to translate it into product features and benefits (at the least is able to ask meaningful questions)
• Prepares and annotates references for submission to client’s medical/legal review process
• Works closely with editors to achieve crisp, clear writing, and claims that are unimpeachable
• Communicates openly and collegially with all team members
• Collaborates with Account Services in thinking strategically about marketing plans for products
• Suggests ways for the Art Director to graphically present the data
• May contribute to more than one account as needed
• Models senior-level agency attitude and behavior (comes in on time, works proactively, thinks ahead)
• Acts as creative lead on account
• Demonstrates outstanding creative/conceptual abilities
• Contributes at a high level on all agency accounts
• Supervises and mentors junior writers when appropriate, spending as much time as needed to develop the writers so they can contribute effectively to the agency

Performance Standards

• MUST be able to write copy that:
  • Is concise, clear, creative, and supportable
  • Displays good sentence structure
  • Has overall good composition and a logical flow
  • Is grammatically correct
  • Has no spelling errors
• Demonstrates copy leadership on his/her account.
• Has in-depth understanding of the assigned account, treatment category, relevant physician specialties, etc.
• Exhibits excellent presentation skills
• Key resource for all other members of the team.
• Commands the writing, the data, and the conceptual direction for the account.
• Partners with the Account Supervisor to lead the account toward success
• Strong, creative resource for the department
• Demonstrates leadership qualities, passion for the work, dynamic presenting skills, stellar creative powers, and respect for coworkers
• Able to contribute at the very highest level whether the discussion revolves around concepts, written copy, strategy, market dynamics, product issues, or any other aspect of client business
• Develops innovative solutions to team concerns should problems arise
• Ability to manage a heavy workload efficiently and with grace
• Consistently displays proactive behavior
• Demonstrates the ability to hire and retain highly capable people while fostering diversity and career development
• Follows up to ensure goals are met through encouragement and constructive feedback and provides direction when needed

Requirements

• Bachelor’s degree preferred
• Minimum of 5 years’ experience as a pharmaceutical writer
• Demonstrated conceptual ability
• Team player

Computer programs

• Microsoft Word
• Excel
• PowerPoint helpful
• Internet

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