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Job Order:
5808
Staff Representative:
Tim Jadwin
Position:
Senior Vice President, Account Planner
Location:
New York
Company Summary:
A full-service advertising agency specializing in the health-care industry. They provide a wide range of marketing, educational, media, and creative services directed at healthcare professionals, providers, business-to-business targets, and consumers.
Description:
Our client is currently looking for a VP or SVP, Account Planner to join our team. The Vice President, Account Planner will play an integral role in setting strategic direction for brand communications. An individual with a passion and discipline for "ideas" and advertising will excel in this role.
The ideal candidate will work proactively as a core team member together with Account Management and Creative Team on assigned brands to:
- Identify and leverage market and customer insights into meaningful brand ideas and strategies.
- Work closely with account management and creative teams to become a valued strategic partner both internally and externally
- Create a "workshop" style environment dialogue that inspires creative thinking among diverse groups of people
- Lead teams in developing compelling, single-minded strategies and briefs that inspire great creative
- Provide an agency perspective on market research planning, execution and translation.
- Participate in New Business efforts - conducting market research, writing the creative brief, and presenting key insights to the prospective client.
The right candidate will have the skills and personality to take a leadership role in developing and inspiring brand-building ideas and communication strategies. Candidates should have 4-6 years of account/strategic planning experience...or expertise in a relevant field, like cultural anthropology, psychology, ethnography or qualitative research, with the desire and ability to apply their skills to the creative development process.
This position has been filled and is posted for archival information only. Feel free to submit a resume with the button below for any future openings.
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