Job Order: 5931
Staff Representative: Tim Jadwin
Position: VP/Director, Marketing - Interactive Pharma
Location: Pennsylvania
Company Summary:
Our client is a marketing agency that helps build healthcare brands that patients, caregivers, and healthcare professionals feel confident turning to and recommending when they are sick, in need, or helping others.
Description:
JOB SUMMARY:
Responsible for managing multiple client brand groups and single client brand relationship, with a focus on relationship building, as well as identification and expansion of revenue opportunities within assigned client base. Has overall accountability for the customer relationship and carrying out the strategic vision. Is responsible for the management of all subject matter experts as they are utilized on an account or engagement. Develops marketing strategy for project engagements and instructs Marketing Managers with respect to project deliverables. Overall responsibilities include client satisfaction; quality assurance and review of proposal strategy; strategic leadership for interactive and other engagements (as needed); leading the preparation of strategic, creative, and tactical imperatives for an account’s overall strategy and development; and margin optimization from a revenue perspective. Experience with customer relationship campaigns desirable. This position will report to the SVP, Marketing, who will prioritize the Vice President Account Management’s responsibilities based upon their skill sets.
DUTIES & RESPONSIBILITIES:
- External Client Responsibilities
- Responsible for client brand group relationship and satisfaction
- Grows and maintains an excellent relationship with the senior-level client contact
- Responsible for client/project/brand strategy problem-solving at a senior level
- Identifies new strategies and campaigns for assigned clients/brands
- Maintains ongoing knowledge of the category in which the assigned brand competes
- Creates and maintains a complete marketing communication concept (which may include the development of a promotional plan) by working directly with Delivery Managers, Creative Directors, Account Planners, Medical Advisor, Editorial staff and Technical Lead
- Proactively seeks incremental business from existing clients
- Participates in new business presentations and responsible for the delivery of all proposals to client
- Communicates to client latest industry findings with regard to marketing and e-business information
- Ensures client is receiving value against the retainer and their expectations are being met
- Conducts customer satisfaction reviews on a quarterly basis
- Internal Management Responsibilities
- Sets direction and marketing strategy and then supervises Marketing Managers in project development and in the analysis and development of strategic documents for the project
- Supervises the Marketing Managers in the development of the promotional concept (which may include the development of a promotional plan) by supporting their efforts working with Creative Directors, Account Planners, Project Managers, and Editorial staff
- Selects and manages all subject matter experts assigned to an account
- Client Centric Team Support
- Responsible for client/project/brand strategy problem solving
- Identifies new strategies and campaigns for assigned clients/brands. Develops strategic platforms and the high-level information that relates all tactics covered in the Account Planning and Management process
- Defines the scope of the Account Planning and Management relationship. Analyzes and communicates the objectives of the Account Planning and Management assignment to client
- Communicates the approach to Account Planning and Management, the roles and responsibilities, and other information that may influence the alternatives considered through the Account Planning and Management process
- Manages the development of Account Planning and Management deliverables
- Staff Development
- Participates in hiring of Marketing Managers
- Accountable for the quality of work produced by the Marketing Managers
- Is an advisor/mentor to Marketing Managers, provides leadership, sets team expectations, and reviews performance at the end of the assignment
- Bachelor’s degree
- At least 7-10 years of experience in the pharmaceutical industry, Rx or OTC marketing are required
- Must have advertising agency, and strong interactive/digital marketing experience
- Pharmaceutical marketing experience highly preferred
- Interactive/Digital marketing leadership required
- Experience with development of customer relationship campaigns desirable
- Excellent interpersonal and superior communication skills are essential
- Must be an effective mentor and teacher
- The ability to address complex problems and propose viable solutions is necessary
- Must exhibit strong leadership ability, strategic insight, sales capability and must exercise good judgment and diplomacy
