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Purdue's Point of No Return - Medical Marketing and Media



Medical Marketing and Media
 
Purdue's Point of No Return 
Medical Marketing and Media
Purdue Pharma's decision to stop detailing OxyContin to doctors was an important step on the road to recovery for the way opioids are marketed in this country, and possibly for industry's reliance on personal promotion. The move highlights what has for ...

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Why Facebook's algorithm change may benefit patient influencers - Medical Marketing and Media



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Why Facebook's algorithm change may benefit patient influencers 
Medical Marketing and Media
Infographic | Highlighting top healthcare trends. There was so much bigger-picture coverage of pharma and healthcare in 2017 - pricing, Affordable Care Act reform and repeal - that it was easy to lose sight of everything ... Medical Marketing & Media ...

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Prescient Healthcare Group names Debasish Talukdar global head of advisory - Medical Marketing and Media



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Prescient Healthcare Group names Debasish Talukdar global head of advisory 
Medical Marketing and Media
Prescient Healthcare Group has named former Bain & Company healthcare lead Dr. Debasish Talukdar as VP and global head of advisory. Talukdar will lead the group's advisory practice, VantageRx, which works with biopharma clients on clinical development ...

 


Dohmen Life Science acquired by Water Street Healthcare, JLL Partners - Medical Marketing and Media



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Dohmen Life Science acquired by Water Street Healthcare, JLL Partners 
Medical Marketing and Media
Two private equity firms are planning to buy Dohmen Life Science Services from its parent, the Dohmen Company. Dohmen Life Science Services will merge with Water Street's commercialization services platform, which was created last year with the merger ...

 


10 myths about millennials and their healthcare habits - Medical Marketing and Media



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10 myths about millennials and their healthcare habits 
Medical Marketing and Media
Drew Train turned 18 in 1999, which puts him at millennial ground zero. Now 36, the president and cofounder of ad agency Oberland says perspective has had a profound impact on how he sees and creates healthcare marketing ? and that it has more to do ...

 


Azar's tough assignment: 'Rocketing down' drug prices - Medical Marketing and Media



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Azar's tough assignment: 'Rocketing down' drug prices 
Medical Marketing and Media
If Alex Azar, Secretary of Health and Human Services, thought the public sector would be easy, he may be having second thoughts. During his swearing-in ceremony in late January, President Donald Trump promised that under the former pharmaceutical ...

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Machine Learning Helps Marketers - Medical Marketing and Media



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Machine Learning Helps Marketers 
Medical Marketing and Media
For some, the term machine learning may conjure up images of virtual assistants or automated tools. In reality, it's a highly effective way to utilize marketing data. While some pharma marketers still consider it a futuristic concept, many others are ...

 


Prime Therapeutics signs outcomes-based contract for Jardiance - Medical Marketing and Media



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Prime Therapeutics signs outcomes-based contract for Jardiance 
Medical Marketing and Media
2018 MAHF: Leverte 'was as good with clients ... Zero people have such tales about Robert Leverte, which is why news of his pending induction into the Medical Advertising Hall of Fame was received warmly when it was made ... Medical Marketing & Media ...

 


Omnicom Health acquires Snow Companies - Medical Marketing and Media



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Omnicom Health acquires Snow Companies 
Medical Marketing and Media
NEW YORK: Omnicom Health Group has acquired Snow Companies, the holding company said on Tuesday morning. Launched by Brenda Snow in 2001, Snow Companies focuses on direct-to-patient care communications, marketing, education, and patient research ...
Omnicom Health Group Acquires Snow Companies PR Newswire (press release)
Financial Newsletter - Zacks Zacks
Omnicom Group Inc. - OMC - Stock Price Today - Zacks Zacks
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Did Congress just kill the Orphan Drug Act? - Medical Marketing and Media



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Did Congress just kill the Orphan Drug Act? 
Medical Marketing and Media
Last summer, it sounded like a bad joke. Were House Republicans serious about eliminating the research tax credit provision of the Orphan Drug Act, if not the ODA itself? Passed in 1983, the Orphan Drug Act has been driving pharma innovation for 35 ...

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