Pharmaceutical Marketing News

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Purdue Pharma kicks off opioid settlement talks as marketing ... - FiercePharma



FiercePharma
 
Purdue Pharma kicks off opioid settlement talks as marketing ... 
FiercePharma
Facing a rash of lawsuits claiming aggressive opioid marketing led to a nationwide epidemic, Purdue Pharma is initiating settlement talks, according to ...

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Tweet up? Twitter move to 280 characters opens new frontiers for ... - FiercePharma



FiercePharma
 
Tweet up? Twitter move to 280 characters opens new frontiers for ... 
FiercePharma
Will pharma learn to love Twitter now that it's doubled its character limit to 280? Last week, the popular social media platform announced it would offer all users ...

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The evolution of multichannel marketing into touchpoints - pharmaphorum



pharmaphorum
 
The evolution of multichannel marketing into touchpoints 
pharmaphorum
Over the years, pharmaceutical companies have adapted to new methods of marketing thanks to technological innovation and a constantly evolving stakeholder landscape. But how far is the industry from fully embracing modern-day 'touchpoint' marketing?

 


Global Clinical Trial Management System Market 2017-2021 - Increasing Outsourcing of Clinical Trial Process ... - Markets Insider



Global Clinical Trial Management System Market 2017-2021 - Increasing Outsourcing of Clinical Trial Process ... 
Markets Insider
According to the report, one of the major drivers for this market is Increase in R&D expenditure. The pharmaceutical market is witnessing a global surge in funding for clinical research to combat various rare diseases developing across the globe or to ...

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All eyes now on the growth triggers for Eris from Strides' brands - Business Today



Business Today
 
All eyes now on the growth triggers for Eris from Strides' brands 
Business Today
The joint note from the companies however says, post-acquisition Eris will break into the league of top 25 companies having a market share of more than 1 per cent in the Indian Pharmaceutical Market. The India branded generics business being divested ...

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Five things for pharma marketers to know: Monday, November 20, 2017 - Medical Marketing and Media



Medical Marketing and Media
 
Five things for pharma marketers to know: Monday, November 20, 2017 
Medical Marketing and Media
1. The FDA approved Kaléo's Auvi-Q, an epinephrine injector, for use in infants and small children. Auvi-Q was recalled in 2015 over concerns about dosage accuracy. 2. Pharma CEOs are open to the idea of Amazon entering the drug-distribution business ...

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AmerisourceBergen to Acquire HD Smith - Business Wire (press release)



AmerisourceBergen to Acquire HD Smith 
Business Wire (press release)
?The acquisition of H. D. Smith ? a best-in-class private distributor with facilities across the country and a diversified customer base ? strengthens our core business and expands and enhances our strategic scale in U.S. pharmaceutical distribution ...

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India's Dodgy Pharmacy - American Enterprise Institute



India's Dodgy Pharmacy 
American Enterprise Institute
Change is required in both India, which must update its laws and improve its regulator, and the US, which must better identify and punish quality infractions. Additionally, the biggest lie in the pharmaceutical market, that all generics are the same ...

 


Health Nominee Reaped Big Earnings from Drug Industry Tenure - Snopes.com



Snopes.com
 
Health Nominee Reaped Big Earnings from Drug Industry Tenure 
Snopes.com
Azar oversaw Eli Lilly's lobbying of the federal government during a sensitive two-year period when the pharmaceutical firm was under investigation by the Justice Department for improperly marketing a medication used for schizophrenia. From 2007 to ...

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Australian medicinal cannabis company Creso Pharma enters ... - Nine



Nine
 
Australian medicinal cannabis company Creso Pharma enters ... 
Nine
Shares in Creso Pharma have soared after the Australian medicinal cannabis company announced an expansion into China's $39.6 billion health food market.
Creso Pharma enters Chinese market Sky News Australia

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