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American Drug Index
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Pharmaceutical Marketing in the 21st Century
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The Rx Factor : Strategic Creativity in Pharmaceutical Marketing
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The Billion-Dollar Molecule: One Company's Quest for the Perfect Drug
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The Leo Burnett Worldwide Advertising and Media Fact Book
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The Art of Writing Advertising : Conversations With William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves
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How to Report Statistics in Medicine : Annotated Guidelines for Authors, Editors, and Reviewers (Medical Writing and Communication)
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Advertising Secrets of the Written Word : The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters
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Saunders Pharmaceutical Word Book, 2000
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The Copy Workshop Workbook
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American Medical Association Manual of Style
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The Elements of Style
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| Links |
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To keep up with pharmaceutical marketing and advertising news visit Internet Drug News. It is updated daily!
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The RX Club - from the awards of the same name, has several pharmaceutical advertising resources available on their site - geared towards the creative.
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FDA Search Page - may prove useful in your research.
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PharmaLive - includes MedAd News, R&D Directions, & Pharma Business
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CopyEditor.com - provides a useful list of links & resources for the copy professional.
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Biotechmedia.com - a marketing and media resource site for the biotechnology, healthcare and pharmaceutical industries, and those companies serving their growing needs.
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21CFR Sec 202 Prescription Drug Advertising - From the U.S. Government Printing Office via GPO Access.
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PharmaPortal.com - Advanstar pharmaceutical group online.
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RxME's War Stories - from Pharmaceutical Marketing Executive, share something about the Rx industry that would make for an entertaining read...
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CPSNet - a webguide to healthcare marketing.
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Health on the Net Foundation - one of the most respected not-for-profit portals to medical information on the Internet.
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Midwest Healthcare Marketers Association - exists to enhance the professional value of healthcare marketers and to increase their opportunities for success within the healthcare industry.
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Clinical Trial Directory - find clinical trials online. Comprehensive directory and advanced search.
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Adflip - the world's largest archive of classic printed ads.
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The Association of Medical Publications - a non-profit organization with eighteen member publishing organizations, representing eighty-six publications. Resource to healthcare marketers and advertising agency personnel.
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| Tools |
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Citeline Search - Search by disease, therapy, or topic. Covers over 6000 Web sites that have been screened for quality and relevance to pharmaceutical and healthcare professionals.
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