Healthcare Marketing News

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Purdue's Point of No Return - Medical Marketing and Media



Medical Marketing and Media
 
Purdue's Point of No Return 
Medical Marketing and Media
Purdue Pharma's decision to stop detailing OxyContin to doctors was an important step on the road to recovery for the way opioids are marketed in this country, and possibly for industry's reliance on personal promotion. The move highlights what has for ...

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Prescient Healthcare Group names Debasish Talukdar global head of advisory - Medical Marketing and Media



Medical Marketing and Media
 
Prescient Healthcare Group names Debasish Talukdar global head of advisory 
Medical Marketing and Media
This six-part series, produced by the MM&M Content Lab in partnership with Klick Health, tells personal stories of people using creativity to solve problems in healthcare. Events · UPNEXT Series · Hall of Femme · Leadership Exchanges · MM&M Awards ...

 


10 myths about millennials and their healthcare habits - Medical Marketing and Media



Medical Marketing and Media
 
10 myths about millennials and their healthcare habits 
Medical Marketing and Media
Drew Train turned 18 in 1999, which puts him at millennial ground zero. Now 36, the president and cofounder of ad agency Oberland says perspective has had a profound impact on how he sees and creates healthcare marketing ? and that it has more to do ...

 


UMB surpasses 1.25M HSA accounts - Kansas City Business Journal



Kansas City Business Journal
 
UMB surpasses 1.25M HSA accounts 
Kansas City Business Journal
"In the past year, UMB Healthcare Services launched a cloud-optimized HSA solution powered by Microsoft Azure as well as two new technology services, Apple Pay and ReceiptVault, in efforts to continue building a seamlessly integrated customer ...

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Developing an Innovation Mindset in Healthcare Marketing - Inquirer.net



Inquirer.net
 
Developing an Innovation Mindset in Healthcare Marketing 
Inquirer.net
Few industries today are as challenging as Healthcare. It is constrained by a very high level of legislation and regulation. The selling and buying process is intricate. Price structures are provoking unusual partnerships. The millennial generation as ...

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Health care practitioners must market to patients - nwitimes.com



nwitimes.com
 
Health care practitioners must market to patients 
nwitimes.com
Amplified Medical's Director of Business Development Elias Saucedo addresses the crown at the Advanced Medical Marketing and Internet Strategies Seminar Friday in Hammond. Joseph S. Pete, The Times · Facebook · Twitter · Email; Print; Save. People ...

 


AE/SAE ? Advertising and Marketing Agency ? Healthcare Team - PMLiVE



AE/SAE ? Advertising and Marketing Agency ? Healthcare Team 
PMLiVE
A growing advertising and marketing agency is looking for an Account Executive/Senior Account Executive to join its healthcare team in London. You will have the opportunity to work across the agency's entire healthcare client portfolio which covers a ...

 


BJC's leader sees healthcare as 'an industry ripe for disruption' - STLtoday.com



STLtoday.com
 
BJC's leader sees healthcare as 'an industry ripe for disruption' 
STLtoday.com
BJC HealthCare is one of the nation's largest, nonprofit healthcare delivery organizations. In January 2018, Rich Liekweg was named as the organization's third president and CEO. Surrounded by healthcare growing up, Liekweg is at ease embracing the 31 ...

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Dohmen Life Science acquired by Water Street Healthcare, JLL Partners - Medical Marketing and Media



Medical Marketing and Media
 
Dohmen Life Science acquired by Water Street Healthcare, JLL Partners 
Medical Marketing and Media
Two private equity firms are planning to buy Dohmen Life Science Services from its parent, the Dohmen Company. Dohmen Life Science Services will merge with Water Street's commercialization services platform, which was created last year with the merger ...

 


Lehigh Valley Health Network's 'Moneyball' marketing strategy attracts insured patients - Healthcare Finance News



Healthcare Finance News
 
Lehigh Valley Health Network's 'Moneyball' marketing strategy attracts insured patients 
Healthcare Finance News
"To me, that's the moneyball number," said John Marzano, Vice President Marketing and Public Affairs. "We kind of coined this 'healthcare marketing moneyball' after what Billy Beane did in baseball." "'Moneyball' is the book and movie centered on Billy ...