Healthcare Marketing News

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Gaining The Upper Hand In The New Healthcare Marketing Landscape - Forbes



Forbes
 
Gaining The Upper Hand In The New Healthcare Marketing Landscape 
Forbes
Patient behaviors and expectations are changing rapidly ? and as a result, so is the world of healthcare marketing. With the rise of urgent care centers, retail clinics and telemedicine in recent years, consumers now have access to a more diverse ...

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The Painful Side Of Positive Health Care Marketing - Kaiser Health News



Kaiser Health News
 
The Painful Side Of Positive Health Care Marketing 
Kaiser Health News
As Wallace's cancer has progressed over the past seven years, she has become more critical of what she sees as excessive positivity in health care marketing. It's everywhere: TV ads, radio commercials, billboards. The advertisements feature happy ...

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California shows its Obamacare support by outspending US 4-to-1 on ads - Los Angeles Times



Los Angeles Times
 
California shows its Obamacare support by outspending US 4-to-1 on ads 
Los Angeles Times
Other healthcare experts say marketing is not the best use of money now that the exchanges are a known commodity, especially in California. They suggest the dollars could be better used for things such as reducing premiums. ?It's a waste of taxpayer ...

 


Healthcare Marketing Awards - ModernHealthcare.com



Healthcare Marketing Awards 
ModernHealthcare.com
These are interesting times for healthcare marketers. Not only does the playing field continue to change, but the competition is becoming much more intense. Beyond relying on traditional campaigns?direct mail, print and radio ads?to draw in consumers ...

 


Pekin communication firm recognized with multiple awards - Peoria Journal Star



Pekin communication firm recognized with multiple awards 
Peoria Journal Star
PEKIN ? McDaniels Healthcare Marketing, a communication firm located in Pekin, recently received eight Pinnacle Awards. The awards, which recognize excellence in healthcare marketing and public relations, are granted by the Illinois Society for ...

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Legato Healthcare Marketing Receives Global Awards - PR Newswire (press release)



Legato Healthcare Marketing Receives Global Awards 
PR Newswire (press release)
Legato Healthcare Marketing is a healthcare marketing agency headquartered in De Pere, Wisconsin. Legato provides specialized marketing solutions to healthcare environments including rural health, behavioral health, specialty clinics, medical product ...

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Health Care's Latest Challenge: Mastering Marketing - U.S. News & World Report



Health Care's Latest Challenge: Mastering Marketing 
U.S. News & World Report
Get it wrong, and you won't get another chance, Margaret Coughlin, chief marketing and communications officer at Mount Sinai Health System in New York, told a marketer's roundtable at the U.S. News Healthcare of Tomorrow conference in Washington, D.C. ...

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Why Healthcare Entrepreneurs Developing Devices Or Software Better Grok Sales & Marketing - Forbes



Forbes
 
Why Healthcare Entrepreneurs Developing Devices Or Software Better Grok Sales & Marketing 
Forbes
a senior healthcare VC (who asked for anonymity so he could speak freely) asked me over lunch recently. (Disclosure/reminder: I work at a cloud genomics company; this VC is not an investor, and focuses mostly on biotech.) ?It's sales and marketing.

 


People in the news, Nov. 21 - McKnight's Senior Living



McKnight's Senior Living
 
People in the news, Nov. 21 
McKnight's Senior Living
She has held several administrative roles with healthcare and pharmaceutical companies and began her career in senior living with Pilgrim Rehabilitation as director of marketing and community relations at its Peabody, MA, location. Before joining LCB ...

 


Chief marketing officers roundtable: Consumerism takes shape in a highly digital world - ModernHealthcare.com



Chief marketing officers roundtable: Consumerism takes shape in a highly digital world 
ModernHealthcare.com
Modern Healthcare Managing Editor Matthew Weinstock recently conducted a roundtable conversation with marketing executives from three organizations whose innovative outreach campaigns won a Healthcare Marketing IMPACT Award. The IMPACT ...